Medical Affairs identify and address the medical needs associated with products, therapies and disease states thereby driving improvement in patient outcomes in line with commercial objectives. Medical Affairs came into existence in pharmaceutical and biotech industries to aid interactions between health care professionals and company representatives. However with time, the role of Medical Affairs has transformed from being a traditional support function to an equal partner role. Besides providing...
Saturday, 25 August 2012
- In: Clinical research, KOL management, Medical Affairs, Medical Affairs management, Medical Affairs services, Medical communications, Medico- Marketing
- Posted By: WorkSure MedPharma Consultancy India Pvt. Ltd.
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